From a photo you treasure to something you make yourself.
Upload your photo. We turn it into a personal embroidery kit. You watch your memory come to life, stitch by stitch.
- Made just for you
- Complete kit
- For every level

You’re not just picking a design. You’re starting with a memory.
A pet, your wedding photo, your children or that one trip you never want to forget. What’s sitting in your camera roll now becomes something you work on with care — and then look at with pride.

Upload your photo
Choose a photo that means something to you. A sharp image with a clear subject gives the best starting point.
Choose your way
Go for pre-printed or a classic counted pattern, and choose the size that suits your photo and the detail you want.
We put your kit together
Your design, matching thread colours and all the materials you need come together in one personal kit.
Watch your photo appear
Stitch by stitch, the picture grows. You work at your own pace and watch your memory become more and more recognisable.
From pixels on a screen to stitches under your hands.
You don’t need to be able to draw or design the end result. You choose the photo; then you build up the embroidery yourself, at your own pace.
Your original photo
Your personal design
Your embroidered result
Pre-printed or counted pattern?
The end result is the same. Only the way you get there is different.

Pre-printed
The symbols and colours are printed on the fabric. You can see straight away where every stitch goes and work through it colour by colour.
Counted pattern
You stitch on blank fabric and follow the pattern included. A traditional way of doing cross stitch that needs a bit more focus.

Everything you need to get started.
No hunting around for matching colours or materials. Your kit is tailored to your personal design.
- Matching embroidery fabric
- Embroidery thread selected for your design
- Embroidery needles
- Your personal pattern
- Clear step-by-step instructions
The right photo and the right size make all the difference.
You don’t need to be a photographer. A few simple choices help bring out the most important details of your photo.

Which photo works well?
Ideally, choose a sharp, well-lit photo where the main subject is clearly visible. A tight crop usually works better than a busy image with lots of small details.

Which size should you choose?
A larger piece gives more room to bring out the details of a complex photo. On the product page you’ll see the sizes available for the method you’ve chosen.
“No screens for a while. Just thread, a pattern and the calm rhythm of the next stitch.”
Memories that have already come to life, stitch by stitch.
No stock photos: these are customers’ own personal embroidery projects.



Good to know before you start.
Do I need to know how to embroider?
No. You simply follow the symbols and colours of your personal design, step by step. Pre-printed makes it extra easy to see where everything goes; with a counted pattern you work the classic way, from the pattern.
Which photo works best?
A sharp, well-lit photo with one clear main subject is the strongest starting point. Ideally use the original photo file rather than a heavily zoomed-in screenshot.
What’s the difference between pre-printed and a counted pattern?
With pre-printed, the symbols and colours are printed on the embroidery fabric. With a counted pattern, you stitch on blank fabric and follow the pattern included. So the difference is mainly in how you place the stitches.
Which size should I choose?
That depends on the proportions and the amount of detail in your photo. A larger size gives more room for detail. On the product page you choose from the sizes available for your type of kit.
What’s in my kit?
You’ll get the embroidery fabric, thread selected for your design, embroidery needles, your personal pattern and clear instructions to get you started.
Which memory would you like to bring to life, stitch by stitch?
Choose your favourite photo and turn it into something that won’t just sit in your camera roll.





