Tips & Inspiration

Stitchi Studio offers embroidery kits in 22 sizes, from 20×30 to 80×100 cm. The right size depends on three things: what's in your photo, how much experience you have, and how much time you want to spend on the project. The rule of thumb: the more faces or detail, the larger the size — and for most people, 40×60 cm (€47.95) is the sweet spot. Below is our honest guide to choosing the right size.

In brief

• Small (20×30 – 30×40 cm, €29.95–€35.95): for beginners, one face or a simple subject, quicker to finish
• Medium (40×40 – 40×60 cm, €39.95–€47.95): the most popular choice; 40×60 is the most frequently chosen size
• Large (50×70 – 80×100 cm, €59.95–€99.95): for group photos, lots of detail, and a statement on your wall
• Counted cross-stitch variant: available in 6 sizes, from 20×30 up to 40×60 cm

Small size (20×30 – 30×40 cm): start and finish

A small size is the smartest start if you've never—or haven't in a long time—embroidered. Your project remains manageable, you see results quickly, and the chance of finishing it is much greater. Small sizes work best with one clear subject: one face, one pet, one building. We advise against group photos in this size: faces become too small to remain recognizable. Unsure if your photo is suitable? Check the 8 quality points for a suitable photo.

Medium size (40×40 – 40×60 cm): the golden mean

The medium segment is the most popular for a reason: enough space for detail in faces, but not a project that will tie you down for a year. 40×60 cm (€47.95) is the most chosen size for an embroidery kit from your own photo — suitable for portraits of one to several people and pets. This is also the largest size available as a counted cross-stitch variant.

Large size (50×70 – 80×100 cm): the statement

You choose large sizes for two situations: a group photo (family, generations, wedding party) where each face needs space, or a showstopper for your wall. Do expect a serious project: more surface means more stitches and thus more hours. How many exactly? Read the realistic time estimate per size before you choose.

All prices per size

The complete table with all 22 sizes and current prices (€29.95–€99.95) can be found in the complete pricing guide. Still doubting between pre-printed and counted cross-stitch? There's a separate honest decision aid for that.

Frequently Asked Questions

What is the most popular size?

40×60 cm (€47.95): large enough for recognizable faces, manageable as a project.

What is the smallest and cheapest size?

20×30 cm, for €29.95 as a complete kit.

Which size should I choose for a family photo?

From 40×60 cm, and for four or more people, preferably 50×70 cm or larger — each face needs space to remain recognizable.

In which sizes is the counted cross-stitch variant available?

In six sizes: 20×30, 30×30, 30×40, 40×40, 40×50 and 40×60 cm — for the same price as the pre-printed variant.

Can I handle a large size as a beginner?

It's possible, but we don't recommend it as a first project. Start small or choose a medium size; a finished small project is more motivating than a half-finished large project.