Which embroidery kit size to choose? Honest guide per format (2026)
At Stitchi Studio, cross-stitch kits are available in 22 sizes, from 20×30 to 80×100 cm. The right size depends on three things: what is in your photo, your experience level, and how much time you want to invest. The rule of thumb: the more faces or details, the larger the format — and for most, 40×60 cm (€47.95) is the golden mean. Here's the honest guide.
In short
- Small (20×30 – 30×40 cm, €29.95–€35.95): for beginners, one face or a simple subject, finished faster
- Medium (40×40 – 40×60 cm, €39.95–€47.95): the most popular choice; 40×60 is our most chosen size
- Large (50×70 – 80×100 cm, €59.95–€99.95): for group photos, lots of detail, and a statement on the wall
- Counted cross-stitch variant: available in 6 sizes, from 20×30 to 40×60 cm
Small size (20×30 – 30×40 cm): start and finish
A small size is the smartest start if you've never — or not for a long time — cross-stitched. The project remains manageable, you see results quickly, and the chance of actually finishing it is significantly higher. Small sizes work best with a clear subject: a face, a pet, a building. We advise against group photos in this size — faces become too small to remain recognizable. Unsure if your photo is suitable? Check out the 8 quality points for a suitable photo.
Medium size (40×40 – 40×60 cm): the golden mean
The medium segment is popular for a reason: enough space for details in faces, but not a project that will take you a year. 40×60 cm (€47.95) is the most chosen size for a cross-stitch kit from your own photo — suitable for portraits of one to a few people or pets. It's also the largest size available as a counted cross-stitch variant.
Large size (50×70 – 80×100 cm): the statement
You choose a large size in two situations: for a group photo (family, generations, wedding party) where each face needs space, or as an eye-catcher for the wall. But expect a serious project: more surface area means more stitches and more hours. How many exactly? Read the realistic time estimate per size beforehand.
All prices per size
The complete table with all 22 sizes and current prices (€29.95–€99.95) can be found in the complete price guide. Still undecided between pre-printed and counted cross-stitch? For that, there's the counted cross-stitch guide for beginners.
Frequently asked questions
What is the most popular size?
40×60 cm (€47.95): large enough for recognizable faces, manageable as a project.
What is the smallest and cheapest size?
20×30 cm, for €29.95 as a complete kit.
What size do I choose for a family photo?
From 40×60 cm, for four or more people, better 50×70 cm or larger — each face needs space to remain recognizable.
In what sizes is the counted cross-stitch variant available?
In six sizes: 20×30, 30×30, 30×40, 40×40, 40×50, and 40×60 cm — at the same price as the pre-printed variant.
Can I, as a beginner, manage a large size?
Possible, but we advise against it as a first project. Start small or choose the medium size — a finished small project is more motivating than a half-finished large one.



